12 Part Series from: ADVISOR MASTERY IN THE AGE OF AI Where the Value of Advice Is Moving — and How to Move with It by F. David A. Miller © 2026 Mindset Publishing. All rights reserved. Part 2 - The Brand, Re-Examined The Brand equation has three pillars: Brand = Value × Network × SOPs The previous chapter re-examined the first pillar. This chapter re-examines the second. The Network is defined simply: a steady stream of referrals from clients and Strategic Partners. It is th